About

Meet Elisheva.

Hi there!

I am a product designer based in Tel Aviv. I create research-driven digital products that matter to users.

Empathy is my greatest strength as a designer. With an MA in Creative Art Therapy, I have experience developing exercises that uncover user needs, desires, limitations, hopes and frustrations. I have since applied this unique skillset while conducting user interviews, facilitating focus groups, and performing user testing as part of my broader design practice.

Uncovering actionable user insights steers my design process and helps me create products that users find delightful and intuitive to use. Whether working on user flows, site maps, wireframes or interactive prototypes, I always keep users at the center of my focus.